LKK Health Products Group (hereinafter referred to as "LKKHPG" or "Group") is a member of Lee Kum Kee Group, a century-old Hong Kong enterprise. Headquartered in Hong Kong, LKKHPG is a modern and diversified business group that specializes in R&D, production, sales and services of Chinese herbal health products; TCM plantation management and sales of raw Chinese medicinal materials; mobile internet platform and related products and services; and property investment. As of 30 June 2016, LKKHPG had approximately 4,800 employees. Members of LKKHPG include Infinitus (China) Company Ltd., Infinitus (Hong Kong) Company Ltd., Infinitus International Company Ltd., Infinitus International (Malaysia) Sdn Bhd., Infinitus Health Products (Singapore) Pte Ltd., Infinitus Innovations (Canada) Inc., Naturale (China) Pharma Co., Ltd., HeHa Digital Health Ltd. and Infinitus Property Investment (Hong Kong) Limited.
In 1992, LKKHPG descried the tremendous prospects of Chinese herbal health products and established Infinitus (China) in Guangzhou. With "Infinitus" as its core brand, Infinitus (China) has been adhering to its mission of "advocating the premium Chinese health regimen and nurturing healthier lives with balance, affluence and harmony" and engaged in R&D, production, sales and services of Chinese herbal health products, aiming to provide high-quality Chinese herbal health products for the public. In 2009, LKKHPG expanded into overseas markets with a global perspective while staying grounded on the Chinese mainland and in 2010 it officially set up Infinitus (Hong Kong) Company Ltd., Infinitus International Company Ltd. and Infinitus International (Malaysia) Sdn Bhd. In 2016, Infinitus Health Products (Singapore) Pte Ltd. and Infinitus Innovations (Canada) Inc. were founded to promote Chinese herbal health products via Unique Digital Direct Selling Model for market development and service.
Over the past years, Infinitus has pursued further industrial distribution by investing over RMB 3 billion and RMB 1.5 billion (initial phase) on two production bases in Guangdong and Liaoning respectively. Every year, Infinitus invests hundreds of millions of RMB in R&D and technological enhancement and has acquired 452 patents as well as scores of core independent intellectual property rights. Infinitus has developed 124 products in 5 series that are marketed under 6 brands and the brand value of Infinitus was rated at RMB 36.889 billion by the World Brand Lab in 2014.
To meet the growing needs of raw Chinese medicinal material around the globe, in 2015, LKKHPG established Naturale (China) Pharma Co., Ltd., which aims to fulfill the mission of "advocating the premium Chinese health regimen and ensuring premium raw medicinal materials from the very outset to advance the development of raw Chinese medicinal material industry". Naturale (China) mainly specializes in TCM plantation management and sales of raw Chinese medicinal materials. It is dedicated to providing high-quality, effective and authentic raw Chinese medicinal ingredients and root slices. Based on its unique TCM Plantation Management Model and the TCM Industrialization Model, Naturale (China) aims to foster industrial integration, construct an industrial ecosystem and promote the healthy development of the industry. In line with its TCM Plantation Management Model, Naturale (China) has set up plantation bases in the traditional growing areas and planted medicinal ingredients of dozens of different varieties, including Ganoderma lucidum, Fuling, morinda officinalis, Tremella, Polygonum multiflorum, Dangshen, Astragalus, etc. Through modernized and standardized TCM plantation and management, product quality and efficacy can be guaranteed by traceable production procedures.
To keep with the trend of the time, LKKHPG set up HeHa Digital Health Limited in 2015, striving to fulfill the mission of "helping people lead a happier life" through establishing a mobile internet platform and providing related products and services. HeHa has already launched the HeHa App along with HeHa Dao Health Wristband and HeHa Qi Health Manager. HeHa App is a mobile internet platform which not only delivers health information to users but also attracts them to build up a "Feel Good Community", where users are encouraged to share their experiences on health, family, work, friends, life, thinking, etc. Through this, they can improve living habits and pursue real happiness. HeHa Dao Health Wristband and HeHa Qi Health Manager can help users manage their health and develop their habits of Daily Walk for 10,000 Steps by synergizing with HeHa App. HeHa Qi Health Manager has been recognized by the world's top university hospitals. It has been chosen by the Brigham and Women's Hospital of Harvard University and the Medical School of National Taiwan University as a data collection tool in their clinical studies.
Inheriting the spirit of Constant Entrepreneurship, LKKHPG established Infinitus Property Investment (Hong Kong) Limited to expand its business scope into property investment and successively acquired Infinitus Centre in Guangzhou, Infinitus Plaza in Hong Kong, Infinitus Tower in Shanghai respectively, and is planning to build Infinitus Plaza in Baiyun New Town, Guangzhou. In 2009, LKKHPG purchased Infinitus Centre at the cost of about RMB 300 million. In 2010, LKKHPG bought Infinitus Plaza with over HKD 4 billion. In 2015, LKKHPG acquired Infinitus Tower with RMB 5.7 billion. In 2016, LKKHPG acquired a land parcel (AB2910019) with the bid of RMB 2.01 billion in Baiyun New Town, Guangzhou. All these properties are located in golden miles, not only support the rapid business development of the Group, but also provide professional asset management and financial support for the Group.
LKKHPG has gained sustainable development and received recognition from various markets and consumers by virtue of consistently caring about the feelings of different stakeholders for the past years. The achievement underlines its unique corporate culture, namely, core values of "Si Li Ji Ren", Auto-Pilot Leadership Model and Constant Entrepreneurship. Such unique corporate culture has played an important role in the Group's history and will always be a footstone for the Group's future development.
While developing from strength to strength, LKKHPG has always borne in mind its corporate citizenship. Ever since its inception, LKKHPG has been engaged in social responsibility from six aspects, namely, health, quality, employees, partners, environment and community. Thus far, the Group has carried out dozens of public welfare programmes and activities including "Si Li Ji Ren Education Dream Support Programme", "Infinitus World Walking Day", etc. and made accumulated donations worth over RMB 180 million. The Group's CSR practices have earned a wide range of recognitions, including CSR Awards by GoldenBee for six years in a row, Evergreen Enterprise Awards for third consecutive years, and Outstanding CSR Awards by The Mirror, Hong Kong, for five years in a row.