The raw Chinese medicinal materials are the treasure of the Chinese nation. With growing demand from home and abroad, the current shortages in their quality and supply become increasingly acute. Based on its unique TCM Plantation Management Model (hereinafter referred to as "Model") and TCM Industrialization Model, Naturale (China) aims to foster the industrial integration, construct an industrial ecosystem and promote the healthy development of the industry.
The Model has been continuously improved during implementation since its inception. In line with its TCM Plantation Management Model, Naturale (China) has set up plantation bases in the traditional growing areas of dozens of raw medicinal materials, including Ganoderma lucidum, Fuling, morinda officinalis, Tremella, Polygonum multiflorum, Dangshen, Astragalus, etc. Through modernised and standardised TCM plantation and management, the products' quality and efficacy can be guaranteed by traceable production procedures.
The Model has passed the certification test of the Guangdong Science and Technology Department, which means it has become a domestic leader in China. In addition, it was accredited as the "Excellent Innovative Model" by the China Association of Traditional Chinese Medicine. In 2016, the project of Research and Application of High-Quality TCM Plantation Management Model of Naturale won the second prize of Guangdong Science and Technology Award at the Guangdong Innovation-Driven Development Convention, organised by the CPC Guangdong Provincial Committee and the People's Government of Guangdong Province.
Going forward, Naturale (China) will continue to champion the century-old Lee Kum Kee's core values of "Si Li Ji Ren" to provide quality raw Chinese medicinal materials for customers, advocating the premium Chinese health regimen and bringing health to general public.