On 9 January 2015, the inauguration ceremony for Tianfangjian (China) Pharmacy Company Ltd. (hereinafter referred to as “Tianfangjian”), a member of LKK Health Products Group (LKKHPG), was officially held.
Nearly 50 corporate leaders participated and witnessed such important moment, including Mr. Eddy Lee, Mr. David Lee, and Mr. Charlie Lee, board members of Lee Kum Kee, Mr. Sammy Lee, Chairman & Managing Director of LKKHPG, and the management team of LKKHPG.
The main businesses of Tianfangjian include plantation, primary processing management and sales of Chinese herbal medicine. It is dedicated to providing “high-quality, effective and authentic” raw materials of Chinese herbal medicine and ensuring the creation of higher value for customers.
Chinese herbal medicine is the traditional treasure of the Chinese nation. With the ever-increasing demand for Chinese herbal medicine around the world, its quality and supply issues have become increasingly prominent. By founding Naturale, LKKHPG is committed to reinforcing the positioning advantage of traditional Chinese medicine (TCM) health products and to further consolidating Infinitus’ leading position in the TCM health industry, through optimizing the plantation and management of Chinese herbal medicine, promoting industrialized integration, protecting quality resources from the source, and safeguarding the quality and supply of raw materials. Meanwhile, Naturale strives to provide high-quality raw materials of Chinese herbal medicine for the whole TCM industry and promote its healthy development.
The establishment of Tianfangjian is an important strategic deployment of LKKHPG to conform to the development trend of the time and the evolution regulation of the industry. And such move will effectively strengthen the Group’s fulfillment of responsibilities related to health, quality and the environment.