On 7 December 2017, LKK Health Products Group (LKKHPG) was honoured with “Global Brand Development Award” at the PR Newswire Summit 2017 held in Beijing, China. PR Newswire, a renowned global communication organization, recognises LKKHPG’s endeavours in enhancing its brand awareness and influence in the target areas by means of overseas communication, and the positive outcomes in brand expansion. This is the second time that LKKHPG has been awarded in the field of corporate communication since it received the “Communications Award” by PR Newswire last year.
Currently, LKKHPG has expanded its news distribution areas to 27 countries and regions, including Greater China, Malaysia, Singapore, France, the U.K., Canada and the U.S. Along with the development of its new businesses, LKKHPG has tailor-made different distribution plans for its members according to their demands, and attracted in-depth media report through strengthening its interaction with local media. All the year round, the global media attention to LKKHPG continues to rise. The calculable average views of its press releases have increased by 60% compared with the previous year, which not only enhances its corporate awareness and reputation, but also lays a solid foundation for its international business expansion.
The PR Newswire Communications Awards was established by PR Newswire in 2013. As the first award in the field of corporate communications in China, it has been organised for five consecutive years. This year, 44 companies and 28 media outlets won 19 awards respectively, including Honeywell, Unilever and Huawei.
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PR Newswire is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, optimise and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels.